If you can find it anywhere less we will beat there price by 30% Period. How is this possible? Many reasons: 1. Big Bill owns the Revere Property, and has no mortgage. His costs are less so he can sell for less. 2. All mattresses are kept on-premises, eliminating expensive warehousing and warehouse personnel costs 3. We do our own deliveries: NO SUBCONTRACTORS. Our professionals will get it done 4. We pick from all the best name brands like Simmons, Beautyrest, Serta, Five Star, Kink Coil, Springair, Englander, and Symbol. And since we're a high-volume store, Mattress Superstore receives the lowest prices from its manufacturers.